Our New Look

It has been an exciting season for us! Not only did we continue the momentum with sales pitches with U.S retailers with the help of our new broker network, we unveiled a brand new look to usher in this next great leap for our company! Our new logo bring us into a modern, contemporary space, further establishing us as a unique player among the industry.

The abstract ‘K’ of our logo reinforces our craftsmanship in cakes and pastries via the various layers, slices and piping flourishes, while the soft color palette provides a fresh, approachable tone. In addition to our new look, we’ve shot all photography that highlights the unique features and quality of our delicious cakes and pastries truly are. It’s only a matter of time until all of North America can ‘Taste the World’ with King’s Pastry!